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Retail Sales Rebound in June, Beating Expectations

by
July 17, 2025

Retail sales experienced a solid rebound in June, indicating that consumer spending remains resilient despite ongoing trade tensions. The Commerce Department reported a 0.6% rise in retail sales month-over-month, beating economists’ expectations of a slight 0.1% increase. This follows a dip of 0.9% in May, which was revised downward from earlier estimates. The growth in June tells us that consumers are still willing to spend, a positive sign for the economy, especially amid concerns over President Trump's tariff policies.

Strong Performance Across Key Sectors

The June retail sales report showed broad-based strength across several key sectors. The control group, which excludes volatile categories like food, autos, and gas, increased by 0.5%, exceeding the 0.3% forecast and marking a solid recovery from May’s 0.2% rise. Notable contributors included motor vehicle and parts dealers, which posted a 1.2% gain, and miscellaneous store retailers, which saw a 1.8% increase. These gains offset a flat performance in sales excluding auto and gas in May, highlighting steady demand despite global trade uncertainties.

Consumer Confidence and the Impact of Tariffs

The retail sales uptick comes amid President Trump's tariff campaign, raising questions about its impact on consumer sentiment. However, economists like Ben Ayers from Nationwide Economics believe that the tariff-related price increases have been delayed, allowing consumers to continue spending. Despite weak survey data suggesting growing concerns among households, the June retail performance provides a hopeful signal that consumer confidence is holding steady. According to Capital Economics, this rebound should quell fears about faltering consumer spending in response to tariffs.

Job Market Shows Resilience

Positive labor market data complement the strong retail sales figures. The Department of Labor reported that initial jobless claims fell to 221,000 in the week ending July 12, marking the lowest level in three months. This decline further strengthens the outlook for consumer spending, as stable income growth continues to support household purchases despite external economic pressures.

Looking Ahead

The solid retail sales data sets a positive tone for the broader economy, suggesting that the second quarter GDP may show a strong rebound. However, as Ben Ayers notes, weaker growth may be on the horizon as tariff uncertainty lingers and the potential for slower activity in the second half of the year increases. Market participants are also keeping a close eye on the Federal Reserve’s upcoming decisions, with expectations for a rate cut in September tempered slightly after signs of persistent inflation earlier this week. Investors will continue to monitor how both the retail sector and broader economic indicators evolve as the trade landscape and inflationary pressures remain at the forefront.

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